Secure Parking, the largest Australian-owned car park operator in Australia has been recognised as an Australian Business Awards 2015 Winner, taking home two prestigious awards for its excellence in innovation.
Secure-a-Spot, Secure Parking’s online booking system was selected as the Best New Product under the Product Award Categories, whilst Secure Parking was rewarded for its Marketing Excellence under the Business Awards Category.
The Best New Product award recognised Secure Parking’s significant achievement in offering a flexible product that delivered an experience unmatched by its competitors.
“Secure-a-Spot is a high performing product that will be difficult to rival, having grown to over 105 car parks across Australia in less than 18 months, and accounting for hundreds of thousands of transactions each month,” said Garth Matthews, Founder and Joint Chief Executive Officer.
“Innovation underpins every aspect of the Secure Parking business. We’ve been working hard to ensure Secure-a-Spot is continually improved,” continued Garth.
For more information on the Best New Product Award Click Here
The Marketing Excellence Award is another big achievement for the company who has adapted from a traditional ‘bricks and mortar’ business with traditional ‘above-the-line’ marketing techniques, to a company that is at the forefront of the digital age.
“The implementation of intensive digital marketing campaigns has created strong brand loyalty and significantly increased both revenue and volume across all parking product categories. Parking is no longer a commodity, and our car parks just a facility; customers recognise that we can offer them convenient, secure, and a guaranteed parking solution, for their social, or business needs,” continued Garth.
For more information on the Marketing Excellence Award Click Here
Ms Tara Johnston, Program Director ABA100, says, “The ABA100 Winners have demonstrated innovative, enterprising and technologically advanced business initiatives and products that support an obvious transformation coinciding with the ever-changing, highly competitive business environment.
“High-performing, intelligent organisations that continuously and effectively improve their processes and products are set to survive the long term challenges faced by all Australian businesses,” Ms Johnston added.
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